(keep reading to learn what happened)
Season: 5 | View All Season 5 Episodes
Original Episode Air Date: August 6, 2017
The Bar's Original Name Was: Liquid Lounge
Tidal Bay Beach Bar Address: 3522 E Anaheim St Long Beach, CA 90804
Tidal Bay Beach Bar, originally Liquid Lounge, is a Long Beach, California bar featured on Season 5 of Bar Rescue.
The Liquid Lounge Bar Rescue episode aired in August 2017, but the actual visit from Jon Taffer took place earlier.
It was Season 5 Episode 26 and the episode name was “Silence of the Ants”.
In this episode, Jon Taffer heads to Liquid Lounge in Long Beach, CA.
Rob McCarthy owns Liquid Lounge.
Rob has owned the restaurant since 2010, which means he’s owned it for around seven years at the time of the Liquid Lounge Bar Rescue episode.
Rob has over 30 years of experience in the bar industry and has always wanted to open his bar.
After his parents died, Rob invested his inheritance into the Liquid Lounge.
Three years after purchasing the bar, Liquid Lounge was raking in over $650,000.00 in sales, which ain’t too shabby.
However, things would start going down hill after that, which is why Liquid Lounge was in need of a visit from Jon Taffer by the time 2017 rolled around.
The bar had been cited for fruit flies in the bar, and it appeared in the local newspaper.
The place is crumbling and falling apart, but Rob is not fixing any problems.
The bartender, Lola, tries to help Rob by volunteering her husband to resolve maintenance issues.
Liquid Lounge is now $270,000.00 in debt.
To make matters worse, Rob has sold his house. The bar is really the last thing he has, which is why he doesn’t want to go down without a fight.
Jon arrives with Rob Floyd, a master chef. He brings along Tiffany Derry to assist.
Footage of Liquid Lounge shows an unkempt bar.
The food in the kitchen isn’t stored cleanly.
Jon brings his daughter Sam along with him to do recon. Flies are all over her drink, and the kitchen is disgusting.
Jon cannot allow his daughter to eat there, so he goes in to stop her.
Jon stops Sam from eating there before she gets sick. As the bar doesn’t clean the soda guns correctly, they are dirty and smelly.
Rob needs to step up his game to see Liquid Lounge’s success. Lola is in tears over the whole ordeal.
Jon tells the staff to clean the bar. He says if it is not cleaned by the time he comes back tomorrow, he is leaving. With Jon, you know that’s not an idle threat – he’ll definitely leave a bar if the owner won’t put in the work.
Jon discovers one part of the wall covered in fruit flies and calls an exterminator, while Rob Floyd begins to train the staff on making consistently good cocktails.
Rob Floyd shows them the proper way to shake drinks and make a Long Island Iced Tea. Side note – I absolutely love Long Island Iced Teas – you won’t find an easier way to get a buzz going!
Tiffany Derry offers the staff simple and cost-effective meals like Shrimp Poppers. The recipes will be used during the stress test.
Jon tells the owner, Rob, to help out behind the bar or kitchen. Lola is nervous and keeps messing up drink orders.
Many people have gotten their drinks, but no one has paid yet.
Rob McCarthy takes control, but the food is cold, and customers aren’t happy.
Jon tells the staff to stop and shut down the stress test.
He appreciates the staff’s loyalty, but the restaurant holds them back. Jon begins training immediately.
The renovations on the Liquid Lounge have already begun. The staff has been taken off-site to a training kitchen.
Rob McCarthy realizes he needs to keep Jon’s changes and be consistent. Jon brings in brand ambassador Eric Tecoksky.
He works for Jack Daniels and teaches the staff more about the brand. Rob Floyd then teaches them a Jack Daniels cocktail called The Weekender.
Side note – this is totally product placement. Jon Taffer has to pay for those renovations somehow, and these product placements from brands like Jack Daniels are one way to do it.
The Liquid Lounge is making progress with its customer service. The staff loves all of the renovations.
As part of the renovation, Jon also renamed the bar from Liquid Lounge to Tidal Bay Beach Bar, though a lot of people just refer to it as Tidal Bar.
They are now ready to work. Jon has installed 3 POS systems and new soda guns. Everyone is prepared for the grand opening, which runs smoothly and efficiently.
So was the Liquid Lounge Bar Rescue visit a success? Let’s find out…
Tidal Bay Beach Bar Update - What Happened Next?
Now that we’ve recapped the Tidal Bay Bar Rescue episode, let’s talk about what happened to the bar after Jon Taffer and his crew left Long Beach, CA.
Soon after the changes and rebranding to Tidal Bay Beach Bar, the bars sales have increased by 20% and business seems to be doing much better.
Rob also decided to stick with Jon Taffer’s new bar name, Tidal Bay Beach Bar, rather than going back to the old name like a lot of the bars that appear on Bar Rescue.
However, the good times would not last…
Is Liquid Lounge from Bar Rescue still open?
Liquid Lounge / Tidal Bay Beach Bar closed in January 2019 because of issues with their liquor license and the overall debt burden of the bar that existed before Jon Taffer’s visit.
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Last updated: 2022-04-28 07:48