(keep reading to learn what happened)
Season: 3 | View All Season 3 Episodes
Original Episode Air Date: February 10, 2013
The Bar's Original Name Was: Turtle Bay
Spirits on Bourbon Address: 615 Bourbon St New Orleans, LA 70130
Turtle Bay, later renamed Spirits on Bourbon, was a New Orleans, Louisiana bar that was featured on Season 3 of Bar Rescue. Though the Spirits on Bourbon Bar Rescue episode aired in February 2013, the actual filming and visit from Jon Taffer took place before that in 2013.
It was Season 3 Episode 1 and the episode name was “Turtle on Its Back” .
Turtle Bay is located on the historic Bourbon Street in New Orleans, Louisiana.
The owner is Brad Bohannon, and he opened the bar in 2011. He is the former owner of the bar across the street Tropical Isle.
After a fallout with the owners, he left. Side note – Tropical Isle is still open as of 2022, so the other owners seem to know a thing or two.
When Brad opened Turtle Bay, he used the same theme and colors as Tropical Isle.
After he copied their signature cup, he was sued.
Steve Smith is another former owner of Tropical Isle who manages Turtle Bay.
The bar has no identity and no profit because it seems like just another lookalike. As a result, they are losing a whopping $15,000 per month at the time of the Turtle Bay Bar Rescue episode. Rent on Bourbon Street ain’t cheap, guys!
To help fix Turtle Bay, Jon brings in professional bartender Rick Gomez and Chef Ron Duprat.
The streets are busy, but everyone is passing by the bar.
John and Nathalie from The Black Sheep (later renamed The Public House), a former bar on Bar Rescue, go into the bar as spies.
They order the bar’s signature drink, The Turtle.
It tastes sour and looks identical to The Hand Grenade from the Tropical Isle. You can definitely see why Tropical Isle took issue with it and sued Turtle Bay.
To make matters worse, the food isn’t much better. The gumbo is served after being reheated in a microwave.
Jon comes in and asks Brad why he copied the other bar.
Brad responds by saying the other bar has his ideas.
Then, Jon Taffer reminds him that when he sold the shares to the other bar, he sold his rights to his unique ideas as well.
Steve doesn’t manage the bar very well and doesn’t know the price of the drinks. They all have a lot to prove to Jon.
The next day when Jon meets with the staff, he finds out there are no set drink recipes.
The bar staff was never trained properly and just kind of does their own thing. Again, it’s not hard to imagine the bar losing $15k per month in these circumstances.
There are hygiene issues too – Chef Ron finds a dead roach in the kitchen.
Jon then orders the kitchen staff to be deep clean the kitchen.
During the stress test, the team has thirty seconds to make cocktails and can’t keep up with the heavy demand.
Customers leave before they are even served their drinks.
The food is served cold, and Jon explodes when the kitchen staff admits they served the gumbo at the wrong temperature.
Chef Ron introduces a new gumbo dish, and there are new signature drinks like The Resurrection.
The Resurrection is similar to The Hand Grenade from Tropical Isle, but it now has a unique spin that’s unique to the bar.
Why is it called The Resurrection?
Well, as part of the renovations, Jon has changed the name of the bar to Spirits on Bourbon; he used the bar’s spooky history as inspiration for the new name.
A barber who worked in the building was supposedly murdered by his mistress. The new signature cup is a flashing skull – here’s a picture of it:
Beyond the new name, Jon Taffer also renovates the interior of the bar and adds new equipment. There is more interior lighting and a new POS machine for easier order taking.
Spirits on Bourbon Update - What Happened Next?
So – was the Spirits on Bourbon Bar Rescue episode a success? The answer is a resounding yes!
They are currently bringing in almost $10,000 per month, which is a huge improvement from the $15,000 deficit when Turtle Bay originally appeared on the show.
Their annual sales are well over one million dollars.
Reviews for Spirits on Bourbon are both positive and negative, mainly on the drink taste.
Is Spirits on Bourbon from Bar Rescue still open?
As of 2022, Spirits on Bourbon is still open and serving customers on Bourbon Street in New Orleans. A lot of reviewers love the Resurrection drink, so it appears that they’ve stuck with the changes that Jon Taffer made.
It has just a 3.5 star rating on Yelp, but Spirits on Bourbon still seems to have a lot of happy customers and is a successful business.
If you’re in New Orleans, make sure to check it out when you swing down Bourbon Street. You can also learn more about the bar and see its menu on the official Spirits on Bourbon website. Here’s a direct link to the Spirits on Bourbon menu.
In addition to food and drink, the bar also sells merch such as a flashing drink club, skull and crossbones funnel beads, and more.
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Last updated: 2022-01-22 04:42