(keep reading to learn what happened)
Season: 3 | View All Season 3 Episodes
Original Episode Air Date: August 25, 2013
The Bar's Original Name Was: Libad’s Bar and Grill
Libad’s Seaside Tavern Address: 578 Brock Ave New Bedford, MA 02744
Libad’s Bar & Grill, later renamed to Libad’s Seaside Tavern, was a New Bedford, Massachusetts bar that was featured on Season 3 of Bar Rescue.
Though the Libads Bar Rescue episode aired in August 2013, the actual filming and visit from Jon Taffer took place before that.
It was Season 3 Episode 18 and the episode name was “A Bar Full of Bull”.
Libad’s Bar and Grill is located in New Bedford, MA.
New Bedford is in the South Coast region, right on the ocean/bay. As the name suggests, it’s on the south coast of Massachusetts.
Some nearby areas that you might know are Martha’s Vineyard and Nantucket, both of which are islands not too far from New Bedform.
Libad’s is owned by Jessica. Jessica was given money by her father to purchase the bar in 2005 because she dreamed of owning a bar.
Jessica’s brother David is also her business partner.
The bar’s name comes from their father’s childhood nickname, Libad.
When Libad’s Bar and Grill first opened, they made $40,000 per month, which is nothing to sneeze at.
Lenny, the owner’s cousin, cooked and made tasty food in the kitchen.
Sadly, Lenny passed away after he took his own life. After Lenny died, the kitchen was closed down, much to the dismay of customers.
Jessica and David hired other family members, but they took advantage of the owner by overpouring and behaving poorly.
Barry, Jessica’s father, meets with Jon Taffer and mixologist Peter O’Conner. Chef Tony Gemignani and Brenna, a bar expert, spy on Libad’s for Jon Taffer.
The spies order a blue hurricane, turning green because the bartender has put too much whiskey.
There is a mechanical bull that Brenna decides she wants to ride, but the bull is torn apart and worn out.
When the spies ask for a food menu, the bartender tells them there is no food.
Eddie’s bartender is drinking behind the bar and is using his shoe for drinking.
Jessica sees this behavior but ignores it. Jon Taffer has seen enough and enters the bar with Barry.
David and Jessica have no answer when Jon asks them about the bar’s finances.
He also admonishes them for hiring friends instead of qualified employees.
The staff meets with Jon, and he tells them they all have done wrong as they drink behind the bar and overpour.
He also goes after Jessica for not disciplining her staff.
Peter has the bartenders pour into blacked-out glasses to test their pouring skills.
Jon tells the staff members they are losing money by overpouring and Shannon, a bartender and Jessica’s best friend, is the worst of them all.
The following day Peter returns and trains the bartender’s on rum-based cocktails since the town has a history in the rum business.
Jon and the owners meet in the kitchen. He comforts David and Jessica over the loss of their cousin but also urges them to re-open the kitchen.
For the stress test, Jessica is going to manage the bar.
If a bartender makes any mistakes, Jon will place a sticker on their back. After three stickers, they will have to leave the bar.
As soon as customers come into Libad’s, the bartenders receive stickers. The wait for a drink is up to thirty minutes.
The bar doesn’t have an up-to-date POS system as they use an old cash register and post-it notes. A
fter the stress test, Jon gives feedback. He tells Eddie, a bartender, that he performed poorly during the stress test.
Jon meets with Barry and the owners, and Jessica promises to step up as a leader.
The kitchen has been professionally cleaned, and Jon has brought in a pizza expert to train the staff on making pizzas.
Peter teaches the bartenders how to make a Bloody Mary that pairs well with pizzas. A bourbon chicken pizza has been added to the menu to honor the owner’s deceased cousin.
As part of the renovations, Jon Taffer makes a slight tweak to the name, changing it from Libad’s Bar and Grill to Libad’s Seaside Tavern.
There are new glasses for the bar and two POS systems to replace the cash register.
The relaunch is a success.
The bartenders serve tasty drinks fast. The kitchen falls behind, and Eddie is fired as he can’t keep up with the pizzas.
So was the Libad’s Bar Rescue episode a long-term success? Keep reading to find out…
Libad’s Seaside Tavern Update - What Happened Next?
Now that we’ve recapped the Libads Bar Rescue visit, let’s talk about what happened to the bar after Jon Taffer and his crew left New Bedford, MA.
Things seemed to start off very well for Libads…
At the standard check-in with the Bar Rescue producers, we learn that drink sales have shot up by 100%.
What’s more, food sales are netting the bar $4,500 per month.
However, Libads didn’t keep all of Jon’s changes – they went back to the original Libads Bar and Grill name instead of Libads Seaside Tavern.
In a fun bit of trivia, some scenes from the Jungleland movie (released in 2019) were shot at Libads.
Fun 107, a local radio station, has a post that details all of the Libads shots in the movie trailer.
Libad’s Bar and Grill Reviews
Reviews for the bar after the Libads Bar Rescue visit seemed to generally be positive.
It had a 4.5 star rating on Yelp and a 4.3 star rating on Google Reviews.
Here are some examples of the many 5 star reviews…
Review from 2021:
Great survive awsome people, 🍔 are to die for drinks could be a little better but good just ask for another shot. Great experience.8 out of 10. Well worth it
Review from 2020:
Great local bar. Pool table. Drinks are inexpensive. Beer is cold. Tiffany V did a great job managing a very busy birthday celebration.
Review from 2020:
My favorite place to eat a good meal and have a drink after work. The service is great and the food is even better!
Unfortunately, while the bar generally had good reviews, it would not last forever.
Is Libads from Bar Rescue still open?
Libads closed for good in early 2021, after having already seemed to be inactive since 2019.
Libads closed because it was sold to new ownership.
The bar was listed for sale with an asking price of $329,900, which included the liquor license, all stock/inventory, an off-street parking lot, as well as props from the Jungleland movie.
It eventually sold for $315,000 – you can see the listing from Coldwell Banker Realty here.
Here’s the description from the listing:
South End bar/restaurant on Clarks Point in New Bedford. Chosen to be a location filmed for the movie “Jungleland”. Some items filmed will be sold with business and real estate. Full liquor license, stock and inventory to pass with sale. Handicap accessible, off street parking with back lot. The bar was on spike TV’s bar rescue… episode “a bar full of bull”. Net operating income see Agent.
Despite that, Libads did have a long period of success after the Libads Bar Rescue episode, so I hesitate to call this one a “failure”.
The bar survived for almost eight full years after Jon Taffer’s visit, which is a solid run for any bar.
Overall, I still count this as a success for Jon Taffer, even though I do have to put it on the Bar Rescue closed list for consistency.
As of 2022, the old Libad’s New Bedford, MA location is occupied by a new bar named 3 C’s Bar and Grille.
I assume they were the ones who purchased Libad’s for $315,000.
If you want to see some other Massachusetts Bar Rescue episodes, check out these two updates:
Both of those bars are also closed, which means that all of the Massachusetts bars from Bar Rescue have closed as of 2022.
What did you think about the Libad’s Seaside Tavern Bar Rescue episode? I'd love it if you shared your thoughts on the episode in the comments below!
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Last updated: 2022-05-01 05:59