(keep reading to learn what happened)
Season: 3 | View All Season 3 Episodes
Original Episode Air Date: July 14, 2013
The Bar's Original Name Was: Cashmere
Dual Ultra Nightclub Address: 410 Glenwood Ave Raleigh, NC 27603
Cashmere, later renamed Dual Ultra Nightclub, was a Raleigh, North Carolina bar that was featured on Season 3 of Bar Rescue.
Though the Cashmere Bar Rescue episode aired in July 2013, the actual filming and visit from Jon Taffer took place before that.
It was Season 3 Episode 12 and the episode name was “Don’t Judge a Booze by Its Bottle” .
In this episode, Jon Taffer visits Cashmere in Raleigh, North Carolina.
Brandon, a landscaper, is the owner.
Cashmere was successful at first until more bars opened in the area.
To get things back on track, Brandon hired James as the manager/promoter.
James was hired to bring customers into the bar.
Instead, he focused on his DJing career and parties with their friends at the bar.
Jon brings in mixologist Joe Brooks and service expert Jessie Barnes to help him rescue the bar.
The club is inside an office building, so the exterior is bland. It’s definitely not an attractive building from the outside.
Spies are sent in, but the booths are all dirty.
The manager, James, is sitting at the bar drinking.
The spies order their drinks and are given a towel to wipe down the dirty booth.
Bartender Chelsie doesn’t do much except for her makeup in the closed kitchen.
James is booed as he takes the stage to DJ.
Jon comes in, and Brandon defends James as the two are friends.
Jon brings in expert chef Nick Liberato the next day.
The experts and Jon inspect the bar.
They find dust and mold in the bar area, and Jessie finds dirty display windows and furniture.
Things get even worse when Nick finds roaches in the kitchen.
Brandon calls back their former chef for the stress test. Jon sees scotch tape on the liquor bottles and knows they are refilling them.
They are putting cheap alcohol into expensive bottles and James is the one responsible.
The staff says he is not a good manager.
James promises Brandon he will change.
Joe calls the team to make drinks.
He wants them to make a simple martini, which they all mess up.
Chef Nick has created a simple menu of olives and cheese.
Jessie watches the serving staff and corrects them.
Jon notices there are still taped bottles during the stress test; he makes the staff get rid of them.
Joe has an airhorn he is setting off every time it takes more than 45 seconds to make a drink.
Chelsie is doing poorly at the bar, and the servers aren’t doing much better.
Drinks are taking almost 45 minutes to complete.
James tries to help but doesn’t know what to do.
Customers end up leaving the bar because they were never served.
The stress test is shut down, and many staff complains about James.
The next day James is nowhere to be found, so Brandon finally fires him and considers Rocky, a bartender, for a manager.
The bar staff is then trained on four easy-to-make drinks.
As part of the relaunch, the kitchen has been given all new appliances.
There is a panini press, food processor, and a convection oven.
Beyond the new equipment and layout, Jon Taffer has renamed the bar from Cashmere to Dual Ultra Nightclub.
There are new lights that can be seen through the windows.
The exterior has a new bright sign.
There are two DJ booths and artwork on the wall.
Thunder Group supplied them with unbreakable glassware.
Two famous DJs perform during the relaunch.
The staff is keeping up during the relaunch and things are going much better.
Chelsie shows real improvement.
Two people begin removing their clothes on the dancefloor, and Brandon steps in to kick them out.
So was the Cashmere Bar Rescue episode a long-term success?
Keep reading the update to learn what happened next and if it’s still open in 2023.
Dual Ultra Nightclub Update - What Happened Next?
So – was the Cashmere Bar Rescue episode a success? And what happened to the newly named Dual Ultra Nightclub?
Let’s talk about how things went after Jon Taffer left Raleigh.
At first, things seemed to be going well.
About a month after Taffer’s visit, the bar’s sales were up almost 25% and James stayed away from the business.
For a time, all was hunky dory…but it wouldn’t last.
But before that, let’s look at a few Dual Ultra Nightclub reviews from after the Bar Rescue visit.
Dual Ultra Nightclub reviews
Dual Ultra Nightclub only had 6 reviews on its Yelp page, so it’s had to get a good picture.
The overall rating was just 2.5 stars, though.
Here’s a sampling of a few reviews that were written after the visit from Jon Taffer…
2 star Yelp review from July 2013:
No one’s wrote a review on this place?
Well, let me tell you how it is.
Kitty cornered next to Sullivan’s.
It’s got a decent space on the dance floor, a well laid out bar with a minimal whiskey selection.
The DJ on Saturday was pretty unfortunate.
He had a group of girls doing their Zumba routine in sync while everyone else stood around confused and waiting for a change in music.
He did eventually change it up a little but by then most of the crowd had already decided to move on to another spot.
At least there was no cover. I asked for a whiskey neat and I got it loaded with ice, so I asked if he could take the ice cubes out.
He poured me another, which is a sign of a decent bartender- so I’ll give them that.
Get a better DJ and make more use of the dance floor.
1 star Yelp review from December 2013:
This place didn’t learn a thing from Bar Rescue.
I don’t know how they stay in business.
And now they have derelicts holding the door open for people and making women feel uncomfortable.
Where is the REAL door man who is actually employed there to greet ladies ( with disposable income I should add)?
3 star Yelp review from September 2013:
Haven’t been to Dual since Bar Rescue came and made it over.
I went this past Saturday night and had an awesome time.
Music was really good, crowd was fun, bartenders were friendly.
Definitely going back with my girlfriends!!
Is Dual Ultra Nightclub from Bar Rescue still open?
Dual Ultra Nightclub closed for good in May 2014, which is less than a year after the Cashmere Bar Rescue episode aired on TV.
The bar left a cryptic “RIP” message on its Twitter account to mark the closure, but didn’t say why it closed.
As of 2023, the old Dual Ultra Nightclub / Cashmere Raleigh location is occupied by a new bar called Milk Bar.
Reviews for the new bar seem just ok, with a 3.9 star rating on its Google page.
If you want to learn more about the new bar that replaced Dual Ultra Nightclub, you can check out the official Milk Bar website.
You can also see the new tenant in the old Dual Nightclub Raleigh NC in this shot from Google Maps street view:
There are a lot of businesses in this building, but the Milk Bar suite number matches the old Cashmere suite number.
If you want to see some other Bar Rescue North Carolina episodes, you can check out my updates for MoonRunners Saloon / Character’s Quarters in Garner, The Gateway Pub / Corner Pocket II in Hickory, 22 Klicks / Cliques in Fayetteville, and Rio Ultra Lounge / 360 Lounge Reloaded in Charlotte.
And if you want to share your thoughts about the Dual Ultra Nightclub episode, you can use the comments section below.
Thanks for reading!
What did you think about the Dual Ultra Nightclub Bar Rescue episode? I'd love it if you shared your thoughts on the episode in the comments below!
You can also click the buttons below to share this post!
And don't forget to check out all of the other Bar Rescue updates.
Watch Bar Rescue Episodes at Amazon
Last updated: 2023-04-22 07:31