Piratz Tavern / Corporate Bar & Grill Update – Bar Rescue – Open or Closed?

Is Piratz Tavern still open in 2022?

Status: >> CLOSED <<
(keep reading to learn what happened)

Season: 2 | View All Season 2 Episodes
Original Episode Air Date: July 29, 2012
The Bar's Original Name Was: Piratz Tavern
Piratz Tavern Address: 8402 Georgia Ave Silver Spring, Maryland 20910


Episode Recap

Piratz Tavern was an oddly pirate themed bar opened by Tracy Rebelo in 2007. Located in Silver Springs, Maryland, Piratz Tavern was filled with swashbuckling employees and patrons.

All the employees wore pirate costumes and spoke with cringey pirate lingo.

Unfortunately, Tracy wasn’t quite at good at managing as she was theming, which is why Piratz Tavern was losing massive money when they called in Jon Taffer to help save the bar.

In the tests, Nicole Taffer noticed revealing costumes and poor staff quality.

When Jon met Tracy, he criticized the bar’s nearly inedible food and drinks, as well as the staff’s ridiculous costumes.

Then, to help turn things around, Jon called in Josh Capon and Elayne Duke, as well as staff trainer Jessie Barnes.

In addition to the experts, Jon also wanted to rip out the pirate theme and get the staff into regular clothes.

With that out of the way, Jon ran his trademark stress test…to very poor results. Patrons were waiting 30+ minutes for drinks and the whole night was just generally a massive disaster.

As part of the rebranding, Jon renamed Piratz Tavern to Corporate Bar and Grill which, if you think about is, is about as big of a change as he could’ve possible made.

Not surprisingly, Tracy hated the rebranding and wanted nothing to do with it. Which had a lot to do with what happened next…

Piratz Tavern Update - What Happened Next?

A few weeks after Jon made his changes to the bar and changed the name to Corporate Bar and Grill, Tracy closed the bar, redecorated it, and reopened it as Piratz Tavern again.

The staff went out of their way to get rid of all the changes that Jon made. Even going as far as burning some of the decor added by the Bar Rescue team (hilarious!).

They even made a more hilarious Piratz Revenge music video that documents some of the burning (and also showcases them calling Jon Taffer a bastard lol).

Piratz Tavern operated under its original pirates branding until 2015, when it closed its doors for good.

While Piratz Tavern in Maryland is no longer open, the Rebelos did move down to Melbourne, Florida where they opened Bar Refuge.

Tracy went on record saying that Bar Refuge was named that way because it was their refuge from Bar Rescue.

At the time of this post, Bar Refuge in Florida is still alive and kicking. Bar Refuge has solid Yelp Reviews, with a 4.5-star rating on its 28 reviews.

The reviews all seem positive. So it seems that while Piratz Tavern was a failure, the Rebelos do know a thing or two about running a successful bar (at least in Florida).


More Information

https://www.yelp.com/biz/piratz-tavern-silver-spring
https://www.yelp.com/biz/bar-refuge-melbourne


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Last updated: 2021-11-27 04:53

60 thoughts on “Piratz Tavern / Corporate Bar & Grill Update – Bar Rescue – Open or Closed?”

All comments are the sole opinion of the commenter and are not endorsed by RealityTVUpdates.

  1. I feel the owner was a big kid that never grew up. And her childess husband was a big kid running around playing Pirate. They were on there way to make alot of money had they had grownup mentality. Sorry, but they needed to fail. That Pirate freak show was going under anyway.

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  2. Well I’m glad they finally started making money. If they didn’t do that STUPID pirate theme they’ll probably do alright. Hopefully, they left their creepy stupid staff back home.

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    • I vividly remember my first time at Piratz Tavern. It has just opened recently, and one of my friends invited me out for a birthday party there. I had a blast. What made it for me was the live Pirate Band that would roam around the restaurant area, closing out each set in the more open “Tavern area” in the back. Swinging mugs of far-too-boozy “grog” and belting out the easily pick-uppable choruses was a rollicking good time. It was also unequivocally “the nerd bar” in the area. If you wanted to chat about the latest episode of Battlestar Galactica, lament over George R.R. Martin’s publishing schedule, or debate the finer points of Star Wars or Star Trek canon, odds were the person next to you on the bar stool was probably game. They even had a Board Game Brunch every x Sunday, which packed the place out the couple times I swung through.

      But from my perspective, a couple of things really combined to seal the downfall. Tracy not managing the place well was a known issue and the biggest factor. The second-most significant, from my perspective, was somewhat intertwined and had to do with culture. Specifically, the bar’sc culture was extremely welcoming – if you found the concept entertaining and/or embraced the concept of “being a nerd.” But for those who wandered in out of curiosity, whose “look at these clowns dressed up like pirates, how funny is that?” attitude didn’t easily mesh with the “regular” crowd. And the regular crowd… and/or the wait staff, had a hair of making those folks feel unwelcome.

      If the fantastically devoted regulars could’ve kept the bar open with their patronage, they would have. But there simply weren’t enough of them to keep Tracy’s leaky tub afloat.

      Oh, and Bar Rescue did a bunch of shady things, including installing taps that required an expensive permit to run in the state of MD, and renting said taps for three months – not buying them for the bar. The theme change was such a wild swing of a gut-punch to the owner and staff that any goodwill Taffer and company might’ve fostered in their attempt to “fix it” was obliterated with the reveal. The bar retained the Corporate Bar and Grill theme for the minimum amount of time they were contractually obligated, and then a huge community effort resulted in the Tavern getting put back together.
      And the publicity drew tons of “looky-loo” walk-ins from folks who wanted to see the trainwreck – which kept the Tavern in customers for a while. If Tracy could’ve taken that opportunity and leveraged it to its potential, the Piratz Tavern may have still been with us today, but alas.

      RIP Piratz Tavern. You’re surely missed.

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      • She only kept it going for a short while, ungrateful,childish and ridiculous…..got everything they deserved…..

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      • None of the things you said were shady were shady. They gave them a free remodel and training. The idea was to get them up on a profit plane so they could afford the taps and permits and any extra expenses. Tapper and crew are experts with a proven track record. Tracy and her half her age husband were so hard headed they went out of business. I know the silver spring area. There is a huge business lunch crowd. There is so much night night life to choose from in the Md suburbs that locals go elsewhere at night as silver spring is dangerous after the sun goes down. If you wanna play pirate do kids birthday parties. This self indulgent loser of a business could have been a killer money maker at that spot. Instead everybody lost their jobs. Some people are just determined to fail.

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  3. When these people don’t follow John’s advice, does he get some of his money back? He should make them sign a contract, and take back any equipment he put into their bar.!!!Vernon Lamica

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    • That’s what drugs do to you inconsistency and also childish manners her and her husband juicy I know husband juiciano want to play pirates when Mr. Taffer came in there and made it a respectable bar they’re idiots so that guy with the ponytail and the glasses whoever he was he was a moron as well so they went to Florida good I’m glad they did good they hadn’t made it that place there you know they wanna sleazy dive crap bar.

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  4. I can understand their frustration. I think Taffer dropped the ball on this one but nonetheless, his ideas were good based on the clientele area. Change is good usually but from pirates to corporate is just too big of a jump and people get enough of CORPORATIONS. Most people want to run the hell away from them and not have to deal with work when going out to eat.

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    • I agree 100%. It was unlikely that they were going to be able to make such a drastic change so quickly. The corporate logo and name were too on the nose for my taste as well.

      Corporate people don’t want to go to a corporate bar after work.

      I was hoping he would change the name to something related to fish, like “Swordfish Bar & Grill,” for instance. Seafood is sophisticated and also would have linked the staff to at least a shadow their pirate past.

      I found the “Corporate” logo very unnerving—a silhouette of a guy in a suit and tie? That’s not the kind of place I’d want to visit after a day wearing a suit and tie (which is how I spend my days, by the way).

      I think Taffer just couldn’t meet these guys anywhere near the middle. He did his best and it technically could have worked but realistically… no way.

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    • True that people want to forget about corporate. For dinner. For lunch where you have limited time you want something nearby that’s quick and good. Lunch is in the middle of the day when people are still in corporate made and business is frequently discussed over lunch.

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  5. Oh my god what can I say about the owner of piratz tavern/corporate bar. It was so obvious to me Tracy only wanted Jon to come in and give her a brand new bar. I knew by her behavior that once he left she was going to put everything back the way it was before. Failing was her only option because she refuses to grow up act like an adult and run her business as such. At her age living in her mothers basement broke and in major debt but still refuses to grasp on the reality. Very sad……

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    • I mean, Monty Python proves this. I think Tapper missed the opportunity to both appeal to the corporate gray man (and woman), but also give them the opportunity to not take themselves too seriously.

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  6. She belongs on some less than savory
    Beach in Florida
    I still feel sympathy n respect for Mike
    Wonder if he moved
    Put a Piratz bar in a place where Women and Men wear Suits? Not the right environment
    Who thinks of her daughter? Not her.
    Jon Taffer is all Class, he could have saved them from the basement wow we hat a choice selfish selfish

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  7. Guess she’s still in debt. She was 900k in debt. Her pirate bar closed and the bar they opened in Florida sold for 180k. She got exactly what she deserved. Grow up

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  8. Warren Brooks
    100% on the money which I think these people should have never opened any bar and all got job’s at Disney world!
    At least there she would have been able too pay her bills and maybe send her child to college. Stupid is as stupid does!

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  9. How come no one pointed out that Juciano wasn’t a cook; He wasn’t a Pirate; he wasn’t much of a husband. He’s a Catfish parasite that latched onto a spoiled brat who clearly married him for lustful reasons (as he has no redeeming qualities that I could see). And what kind of name is “Juciano”? it sounds made up. He proudly displays his limited vocabulary every time he opens his mouth as he sticks to his favorite four letter word. Since profanity IS the method that the feeble mind expresses itself, forcibly I expect nothing Less from this ameba.

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    • Exactly what i was thinking. He definatley was with her for the free drinks and shelter of her parents basement And they both look like their on drugs

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  10. One of my favorite episodes was this episode. If Tracy were any type of business person she would have left the bar as Jon had redesigned it and opened another bar to strategically fulfill her dreams.

    The hardest thing about opening a business is opening the business. Location and business strategy is important.

    Jon hit the redesign right on the head. The owner just couldnt ” grow up”

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  11. It’s rather appalling to hear these comments, as a professional pirate and business owner is ridiculous for anyone to wag their finger at someone else and say grow up. Many people loved walking through the doors at Piratz Taverrn, they came for an experience and that’s what they got. Escape the ordinary was the motto, the staff was always ready to help take your mind off your day to day worries.

    Bar Rescue is a great idea, however the propaganda and lies that were fed to the public by Taffer and his loyal groupies were numerous. They also didn’t do a full revamp of the tavern, they barely spent 1 night “making it over” to the point where tiles weren’t properly glued down, walls weren’t fully painted and all the tables and bar accoutrement were actually rented not bought by the show for the bar.

    Instead of berating the people who put their heart and souls into creating the experience, and often went without pay just to help keep the dream afloat, they deserve your adoration and understanding as food servers and bar tenders they dealt with more than they deserved too.
    Remember walk a mile in someone else’s shoes before you can understand the journey they’re taking.

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    • I think it’s easy for people to forget that there are real people behind the show and the producers get to take liberties to make things entertaining.

      I definitely would’ve went to Piratz Tavern. I always found it almost cruel how Jon rebranded it to such a generic renovation.

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    • In all fairness, the pirate themed bar is cool if the location is right, which it wasn’t. The owner made a mistake in planting it right in corporate area. True, tv shows don’t show all of the behind the scenes and most many renovations can often be quick and can’t cover the major issues behind every location. I don’t know if Taffer dropped the ball on this or not, I know that anyone getting some reasonable help in their bar would still be gratefull for the equipment and instead of burning it, taking it all down etc- Using what was given to atleast make their business more efficient and easier. I just think they wanted a bar to play out their own fantasy life vs do what many others do and play Live Action Roleplay, fairs and have your own set up at home. Plus the bar was just way to over the top in weird decor that would have worked in a swampy place of the south or Florida, not corporate Chicago.

      In fact- She could have kept it the way it was, created a home pirate bar for her friends or at another relocation, hired new staff and a manager to come in and work this one and actually turn a profit and not be in what she considered a miserable place. And you should probably watch a few episodes of the show before you agree to get help, so you know what kinda guy Taffer is. Best of luck to them all and finding a happy medium to their happiness and making some profit.

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    • Remember the owner was living in her mother’s basement with her husband and child.

      Remember they called bar rescue in the first place. Where would the owner be had Jon not come there at all?. Do you honestly think that suddenly Pirates was going to have regular and repeat business as it was? You say they came for an experience? Sure maybe but do they come back? Nope. The experience of false advertising on terrible food and drinks that were gross besides wasteful in liquor?

      The only thing the staff was dedicated in was pretending to be pirates. So while sure the pirate them could be successful somewhere ran by someone, it wasn’t and wouldn’t be successful ran by her and this staff in that location.

      Jon Taffer isn’t stupid he knew damn well not to drop thousands and thousands in equipment om a owner that was clearly trying to just get new hardware and maintenance done for free to turn around and keep her Pirates fantasy alive. She said it herself Pirates was the ultimate fantasy. Speaking as if the world agrees. It was her fantasy.

      Some share that kind of fantasy but not when it comes to making money. I guarantee you the only reason the owner was able to go to Florida and open a bar there was due to the money bar rescue drew to her place. The owner and employees making bonfires of bar rescue decor etc.

      People that came weren’t there to support Pirates, just came to witness the train wreck. All of the failing bars that didn’t follow Jon’s plans after he left failed. All of them. Pirates was on a sinking ship pun intended. Her fantasy was failing, it wasn’t going to suddenly succeed as is.

      Doors were going to close all by themselves and the owner would still be in moms basement. But instead she was given a golden chance she threw it over board and scrapped what she could from it and moved to Florida. One of the most popular and controversial episodes, To do what? Fail again. Bar Refuge failed, new owners took it over and have zero connection with Tracey. How’s her fantasy doing now?

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      • (clapping) I agree with you 100% this lady did not deserve a help, she was completely content with living in her mother’s basement with a sorry husband and a 17 year old… smh totally was disgusted with this lady.

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    • The dream was not a good one for Silver Spring, MD. It would not even work in Florida. And it didn’t even work there in whatever format that bar was.

      Maybe. Maybe it would have worked in Ocean City, MD or a cheesy beach town like that – but it was not right for the area. Know your area.

      The fact that you’re still defending a really stupid idea 7 years after the bar closed is interesting. But to each his/her own.

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      • Of course it takes true DC native to keep it real around here lol

        Everything DC Native said is right on the money. Taffer pointed it out excellently in three sentences in the episode:

        “The problem with this bar is the concept.
        It’s a Pirate Bar……………in Silver Spring Maryland!!!
        Corporate people don’t want to go have lunch and a Pirate

        And you totally nailed it about Ocean City. It might fly in maybe Daytona or Myrtle also, I dont know.

        But what I do most certainly know there’s not enough pirate clientele anywhere in the DMV to support a pirate-themed bar on a regular basis much less off of Georgia Avenue. Maybe a pirate night, and a regular bar gets well known from it, that I could see successful but they could not even imagine that compromise as a pathway out of serious financial problems.

        Fascinating episode. One can learn a lot from it and it’s aftermath. That “revenge ” video is quite revealing about character and why EXACTLY one may not want to take a client to that place for lunch even though it is right outside and across the street lol.

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    • I think the idea is he gets them up and going. They tell you up front they’re only doing a 36 hour remodel. What do you want? They got a free face-lift and free training and a good push in the right direction. Play pirate in your bedroom. Run the bar as if your employees livelihoods depend on it.

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    • This isn’t some beach side ren-fest turkey leg stand – This is an inner-city restaurant in the middle of a corporate district and Tracy was almost a million dollars in debt. Take care of the debt, get out of your mom’s basement, establish yourself and then revisit the pirate concept. Priorities!

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  12. They never should have gone to “Bar Rescue”. Taffer is an idiot. Not everything can be repaired by rebranding. What these people needed was management training. The biggest failure of this particular episode was that Taffer rebranded the bar to be exactly like the workspace of their target clientele. People DO NOT go to a bar to feel like they are at work.

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    • Yeah I actually thought the pirate theme was cool. I would definitely rather go to a pirate bar than a “corporate bar”.

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    • He packed the bar with those office workers and everyone in there had a good time at relaunch. Location is everything and instead of making the most of those office workers for lunch and happy hour they’d rather cater to a handful of clowns who play pirate on weekends.

      Jon told them if they were anywhere else he could make a roadside destination out of it. But they were in the middle of corporate Maryland. They were so ineffective with their vision that even their “F U” bar they opened in Florida went under after two years.

      They were almost a million in debt and sold the bar in Florida for 180k in 2018. You can say what you want about Taffer but those two didn’t have a clue and should have just listened to the guy.

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    • Taffer Is an idiot? The man has owned over 600 places. Pulsation was one of the largest and hugely successful nightclubs in the Philadelphia region over 15 years. And that was back in 1982. While I agree Jon should’ve came up with something better than corporate theme he had the right idea. Tracey however didn’t. Her fantasy didn’t work there at all. This place needed more than management training. The staff was incompetent to say the least. No amount of training was saving her husband. No amount of rebranding or revamping of pirates was going to save them. Taffer isn’t stupid he knew damn well the owner was going go to go back No matter what he did. So he didn’t drop thousands and thousands in equipment she could sell off, he rented it and she could certainly have bought it. She screwed herself. She took was she could afterwards and went to Florida and opened Bar refuge and guess what? It failed. Pirates would’ve done better in Florida but she thought she was slick by calling it bar refuge linking herself to Taffer and bar rescue while claiming it was a refuge from the show. Ctfu. Fail!

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      • Exactly what I came here to say. You could tell from the first words he had with her she wasn’t going to change. Great biz decision on Jon’s part to merely rent everything. Thanks for saving me a lot of typing!

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    • Well he continues to change peoples’ lives and she’s out of business so I kind of have to go with the numbers not the feelings

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  13. Honestly, I don’t think Jon “dropped the ball” with Corporate…
    It was the wrong area for a Pirate themed bar. Add on poor food and drinks, the bar was never going to work in that area and the owner should have known this.

    I mean, did the second location prove anything? Yeah it might be closed for good now, but it lasted a good while because of the location.
    Florida being home to several themed restaurants like diner and show locations like Capones or any of the Disney/Universal restaurants, a pirate themed bar would fit right in, but not in the first location.

    While yes, people might not want people to feel like their workplace, I also see an interest for it. Your in a office heavy area, if you want to play up that angle for a fun and exciting bar, you could of made Corporate work.
    But, that required commitments from the owner and staff that was never really there…
    So its no wonder why Pirates would rebrand again and attempt to ask Jon for another revisit before closing and attempting a relocation.
    The owner needed more experience handling a standard bar before going to a themed one and made sure the costs could be manageable without having to live in her parent’s basement.

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  14. Bar Refuge closed as well. New owners took it over in 2018 and they expanded the hours and revamped the menu. It’s now owned by Thomas and Laura Waters. So I guess even in Florida Tracy and Juciano couldn’t make their bar work.

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  15. I just started watching Bar Rescure this week and have enjoyed it overall, and thought Jon’s redesigns made a lot of sense.

    However, the concept of “Corproate Bar & Grill” is INSANE!

    What was Jon thinking!?

    I’m actually from the area went to Piratz Tavern, and thought it was ok, but could’ve been better. I remember it not seeming like a serious business, and kind of loose.

    But, my friends and I were blown away when we heard that it was reopened as a an office themed bar.

    Who in their right mind would go there after working in an office all day???

    There was no logic to the theme, and no connection at all to the owner and clientele.

    Maryland is a big time seafood and sailing state, with hundreds of miles of coastline along the Chesapeake bay.

    It would’ve been an easy revamp to keep some kind of sailing/pirate theme, focus around a seafood menu, but step it up a notch.

    I feel like there’s more to this show than what was shown. I almost get the sense that Jon clashed with the owner he wanted to sabotage them, which I think probably isn’t true.

    But the redesign just made no sense.

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    • It actually made great sense. It’s a daytime town not a nighttime town. There are too many choices in the Maryland burbs to risk your life going to Silver Spring at night

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  16. I feel bad for the daughter. Other commenters have said their new place in Florida closed. The older woman and her husband are obviously not qualified to run a business. Unfortunately, for their supplierss, they can continue indefinitely to open new establishments, collect salaries and declare bankruptcy leaving vendors to hold the bag.

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  17. honestly im split the corporate thing was terrible i would never go there i like a pirate place but that one was trashed and not applicable to location… the owner and original cook were lousey but a few of them had potential and taffer did more damage than good he could have wasily made a welcoming non pirate bar instead of asterile feeling stuffed shirt pooplace … and it probably would had stuck too… make a deafood bar not pirate but close enough itd likely stick and be more appealing to others

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  18. Bar Refuge is now closed too. I didn’t like the pirate theme , but the sanitized corporate theme wasn’t right for those bar owners either . The location of the pirate bar was unfortunate for the owner & staff .

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  19. I just looked it up (09/13/22), Refuge Bar in Melbourne, FL – PERMANENTLY CLOSED.

    Good riddance to that lady! I just feel bad for the crew that followed her and her pipe dream.

    Reply

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