(keep reading to learn what happened)
Season: 4 | View All Season 4 Episodes
Original Episode Air Date: March 1, 2015
The Bar's Original Name Was: Heat Restaurant & Lounge
Ele Lounge Address: 1936 Hollywood Blvd Hollywood, FL 33020
Heat Restaurant & Lounge , later renamed Ele Lounge, was a Hollywood, Florida bar that was featured on Season 4 of Bar Rescue. Though the Ele Bar Rescue episode aired in March 2015, the actual filming and visit from Jon Taffer took place before that.
It was Season 4 Episode 14 and the episode name was “All Twerk & No Pay”. It aired right after the Bonny and Read’s/Toucans episode, which was also filmed in Hollywood, Florida.
Heat Restaurant and Lounge is located in Hollywood, FL, a beach town between Miami and Fort Lauderdale.
Vin Durand and his wife Vanessa Santos own the bar, which they opened in 2012. That means the bar has been open for around three years before Jon Taffer’s visit.
They were successful at first, but Hollywood, FL, is a very competitive location.
Vin tried to get the customers back by cutting prices.
The more they gave away, the fewer tips people left.
Vanessa’s 23-year-old sister Samantha was hired as general manager.
Samantha couldn’t handle the staff.
They are now losing $5,000 a month and are in debt, which is why the Heat Restaurant Bar Rescue episode exists.
Jon brings in mixologist Phil Wills to assist. Phil tells Jon the outside of the bar is not welcoming.
Heat offers a deal that a party of six or more will get a free bottle of liquor, no purchase necessary.
That seems like a crazy deal! There should at least be a minimum spend on that, right?
For the recon, Jon brings in two locals as spies.
They ask for a menu, but the kitchen is unused.
The bartender doesn’t know to make a Cosmo for the girls.
Jon says they will close very soon if they don’t start making money.
Bella, the bartender, is too drunk to listen to Samantha.
Jon goes into the bar to talk to Vin and Vanessa.
He says he won’t help the bar until the staff settles down.
Jon tells Vin if he comes back to help, it will be for Vanessa, not for him.
Vin tells the team that their poor behavior ends tonight.
The following day Jon comes and talks to the bar staff.
The bartenders lie about how many drinks they gave away for free.
Jon tells the team they have given away over $11,000 in free liquor in three days. That’s just an insane amount! No wonder Heat Restaurant & Lounge is losing so much money.
Jon tells Vin he needs to fire someone right now. He doesn’t fire anyone but says everyone’s job is on a day-to-day basis.
Jon suggests to Vin that they should start selling food.
To help with that, Expert chef Jamika Pessoa is brought in.
While Jamika is helping with the food, Phil tests the bartenders on their drink-making skills.
He has them make drinks and see who can complete them the fastest.
Jon wants the purpose of the stress test to serve customers and get them to return.
Vin and Vanessa are put in the kitchen.
Almost 100 people are coming in for the stress test, so it’s really all hands on deck if the test is going to be successful.
The chicken that comes out of the kitchen is not fully cooked.
Nini is the only one of the bartenders who is doing a good job.
Isabella, a member of the staff, is dancing on the bar. She is sent home.
Jon shuts down the bar for the night, but all the customers have already left.
The following day Jon meets with Samantha and the two owners. Samantha is now also an owner.
Jon wants a happy hour and late-night concept.
Jamika shows them new recipes, and Phil shows them how to make new signature drinks.
Jon remodels and renames the bar to Ele instead of Heat Restaurant & Lounge.
The staff loves the bar and their new uniforms.
They have two concepts, one for the older patrons during the day and one for the younger crowd at night.
Vin and Vanessa are proud of the place.
Ele Lounge Update - What Happened Next?
Now that we’ve covered what happened in the Ele Bar Rescue episode, let’s talk about what happened after Jon Taffer left Hollywood, Florida.
Six weeks after Taffer’s visit, things seemed to be looking up. The happy hour sales had doubled and late-night sales were also way up from before Jon’s changes.
However, the Bar Rescue bump would not last, and things at Ele Lounge started to go down hill pretty fast.
Is Ele from Bar Rescue still open?
Ele Lounge closed for good in August 2015, just a few months after the Ele Bar Rescue episode aired on TV and less than a year after Jon Taffer’s visit.
While the bar did keep a lot of Jon Taffer’s changes, they also slid back into some bad habits, such as having the bartenders dance for tips.
Overall, this one never really got off the ground, so it definitely doesn’t go on Jon Taffer’s success list.
As of 2022, the old Ele Hollywood, FL location is occupied by a new Peruvian restaurant named Cabo Blanco Restaurant.
The reviews for the new restaurant don’t seem great, however, as it has just a 3 star rating on its Yelp page.
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Last updated: 2022-02-05 04:24